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Wouldn't it be great if your website was listed twice in Google's top 10 results for your most important keywords? Although Google usually shows only one page from every site in the top results, it is possible to get two listings if you do the right things.
What are indented Google listings?
Indented listings on Google's search results pages can give your website additional exposure. Having an indented listing in Google's search results means that you'll have two listings for your website in the top 10 results in Google instead of one:
"When Google finds multiple results from the same website, the most relevant result is listed first, with other relevant pages from that site indented below it."
It's obvious that your website will get more clicks and more visitors if it is listed twice in the top 10 results. Most webmaster don't know how to get these results. That's your chance to get a step ahead of your competition.
How to get indented listings for your keywords
To get an indented listing for one of your keywords, do the following:1. You must have a web page that already has a top 10 ranking for that keyword. If you do not know how to get top 10 rankings on Google for your keywords.2. Create a second web page on the same domain that links to the first web page that has the top 10 ranking. Optimize the second page for the same keyword as page one but use different content.3. Link from the first page to the second page with your keyword phrase in the anchor text. If possible, use a contextual link within a body of text rather than a site-wide navigational link.4. Get inbound links for the second page. Depending on the competition for the keyword, a few high-quality links can be enough to get the indented result.
Repeat step 1 to 4 for as many keywords as you want.
If your website has two links on Google's result page, then it will represent 20% of the organic results instead of the regular 10%.
That means that you'll get more clicks and more visitors. It would be foolish not to optimize a second page for your keywords.
Does Google use the bounce rate of a web page to specify the position of that page in the search results? What does this mean for your website rankings and what can you do to get a better bounce rate?
What is the bounce rate?
There are two definitions: the bounce rate of your website is the percentage of visitors who see just one page of your website or the percentage of visitors who stay on your site for a small amount of time (only a few seconds).
The bounce rate helps you to measure the quality of traffic that your website gets and it also helps you to find out where your web pages could be improved.
Last month, Google published an official statement about linking out to other websites. Some webmasters still think that linking to other websites might have a negative effect on their Google rankings. That is not the case.
Links to other websites can have a positive effect on your website if you link to the right websites. Here's a summary of Google's statements:
The good side of outbound links
Relevant links to other websites can help your website visitors. For example, you could provide your readers in-depth information about similar topics or you could offer your readers your commentary on existing resources.
Outbound links can also help your credibility. Links to the right websites show that you have done your research and that you have expertise in the subject manner. Good links to other websites can make visitors want to come back for more analysis on future topics.
A very positive effect on links to other websites is that they help you to build relationships with other domain experts. If you send visitors to another website then that website might send visitors to your website in return.
The bad side of outbound links
Links to other websites can have a negative effect on your website if you don't monitor to which websites you link. According to Google, unmonitored (especially user-generated) links and undisclosed paid advertising outbound links can reduce your website's credibility.
If your website allows user comments or other user created contents, then you should make sure that these comments are moderated and/or you should add the rel="nofollow" attribute to user generated links.
Google doesn't like paid links. If you accept money for outbound links, you should also add the rel="nofollow" attribute to the link.
Google recommends not to have more than 100 links per web page. Too many links on one page confuse your website visitors.
Should you worry about the PageRank of the linked website?
Google makes it very clear that you shouldn't worry about the PageRank of a website as long as you are linking to a website you believe your website visitors will enjoy.
It doesn't matter if the linked website has a lower PageRank than your website as long as the website is somehow related to your site. According to Google, webmasters should consider outbound links as a common sense way to provide more value to their users, not as a complicated formula.
If you link to good websites, outbound links will have a positive effect on your site.
This month, the Google Webmaster blog published an article in which Google's Maile Ohye officially explained what it takes to get a high ranking in Google's search result pages.
Inbound links are important but content is even more important
Google's Maile Ohye writes the following about inbound links in his article:
"Inbound links are links from pages on external sites linking back to your site. Inbound links can bring new users to your site, and when the links are merit-based and freely-volunteered as an editorial choice, they're also one of the positive signals to Google about your site's importance."
Nothing new here. If many related websites link to your site, and this will help you rankings on Google a lot.
However, links are not the most important ranking factor. Maile Ohye gives a concrete example:
"Let's say I have a site, example.com, that offers users a variety of unique website templates and design tips. One of the strongest ranking factors is my site's content. Additionally, perhaps my site is also linked from three sources -- however, one inbound link is from a spammy site.
As far as Google is concerned, we want only the two quality inbound links to contribute to the PageRank signal in our ranking. "
The website's content is mentioned as one of the strongest ranking factors. The inbound links are additional. That makes sense. The content of your website tells Google what your website is about.
If you want to get a high ranking for the keyword "used cars in dallas" but your web pages are about microwave ovens then you won't get high rankings for that keyword.
For that reason, it is very important that you optimize your web pages for the keywords for which you want to get high rankings before you try to get links from other sites.
Google analyzes over 200 ranking factors
According to the article in Google's blog, Google analyzes more than 200 signals (we call them 'ranking factors') to specify the position of a web page in the search results:
"Given the user's query, over 200 signals (including the analysis of the site's content and inbound links as mentioned above) are applied to return the most relevant results to the user."
If you want to know if the ranking factors of your web pages are correct then you should analyze your web site with ARYA Search Engine Optimization Services. ARYA Search Engine Optimization analyzes all elements of your web pages and all off-site factors that influence the rankings of your website.
The report will tell you what exactly you have to change on your web pages so that all ranking factors on your site lead to a top 10 ranking on Google.
It's a simple two-step process
Getting high rankings on Google is a simple two-step process:1. ARYA Search Engine Optimization optimize your web page contents so that Google can find out what your website is about. ARYA SEO Services Optimize your web pages for your keywords so that Google knows that your website is relevant to these keywords and your topic.2. Other websites must confirm that your website is about that topic. That's what inbound links are for.
If your website passes Google's analysis of all ranking factors, it will get a top 10 ranking.
The article in Google's blog confirms that you will do the right things if you optimize your web pages with the right services.
A number 1 ranking in Google's search results for the right keyword can mean a lot of visitors and a lot of sales. That's why so many people want to be on Google's first result page.
Unfortunately, many people still don't know what it takes to convince Google that your website is more relevant than the millions of other websites on the Internet. There are four simple rules that will help you to get your website on Google's first result page:
Rule #1: Don't try to fool Google
Google wants to return the most relevant web pages for a search query. They want to provide the best answer to a search query.
If you try to get a high ranking for a keyword for which your web page isn't really relevant then you won't get good results. Actually, you might be accused of spamming. If your website consists just of ads and affiliate links then it will be extremely difficult to get good rankings.
Make sure that your web pages will answer the questions of people who search for your keyword. The better your web pages match the interest of the web searchers the better rankings you will get. It takes some time to create good content but it will pay off in the long run.
Rule #2: Your web pages must show Google that they are relevant
A website about used car parts cannot get high rankings for a keyword such as "brain surgery". A high ranking for the keyword "used car parts" would be very beneficial to that site.
The problem is that Google must be able to find out that your web page is relevant for the keyword "used car parts". For that reason, you have to optimize your web pages. Optimizing your web pages simply means that you make it easy for Google to find out what your website is about.
When Google visits your web pages, it will analyze the following elements of your web pages:
Each element can contain your keyword and show Google that your website is relevant for that keyword. This doesn't mean that you can simply insert your keyword in these tags and that's it.
You can also over-optimize a website and that can get your website banned from Google's search results. It's important that you optimize the right elements and that you insert your keywords in the right frequency. Analyzing dozens of web page elements can be very time consuming.
Rule #3: Other websites must confirm that your web pages are relevant
In addition to optimized web page content, Google heavily relies on the links from other websites to your site. Basically, the other websites have to confirm that your website is relevant for a special keyword.
The more websites link to your website, the more visible it will be to Google. The more other websites use a special keyword as the linked text in the links to your website, the more important is your website for that keyword.
A web page that has been optimized for the keyword "used cars" can also get high rankings for the keyword "pre-owned cars" if enough websites link with that text to the page.
It is also important that the other web pages are related your site. If a website that is about vintage cars links to your "used car parts" website then this will have a bigger effect on your search engine rankings than a link from a candy shop website.
A link from a web page that only links to car related web pages is also more valuable than a link from a web page that links to all kind of pages. Getting the right links is crucial if you want to get on Google's first result page.
Rule #4: Your website must have a clean history
The age of your domain and its history will also be considered by Google. A domain name that has been around for a long time will get high rankings more easily.
However, if your domain name has been used by spammers before, you might still suffer from the ranking penalties that have been applied to the previous content.
If you follow the rules above and change your web pages accordingly, your website will get top rankings on Google. It cannot be done over night but it's definitely something that can be done within a few weeks if you do the right things.